eCRM and PRM
Customer Relationship Management and Prospect Relationship Management, the discipline of developing long-term relationships, is key to enhancing communications between a marketer, customers and the target prospect audience. Email is an effective tool that enables evolving customer relationships to grow based on past transactional experiences. DI works with its clients to effectively build relationships with existing customers and prospects through interactive communication channels.
DI assists clients from program design & implementation to data mining & email deployment through program analysis. Our clients gain access to our expertise in database segmentation and customer/prospect modeling techniques within the process. We execute CRM & PRM email campaigns by employing best-in-class solutions, which lead the way in deliverability, responsiveness and SPAM and PRIVACY compliance.
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